Prioritizing your Local SEO has become one of the most challenging tasks. Today, marketers should not only worry about their traditional SEO process but also their local SEO signals like customer reviews, citations, Google My Business etc.
The quick guide for Local SEO states that there are more than 100 factors for almost 30,000 businesses that can influence the search engine rank for your business. It also states how can backlinks affect the “local pack rankings”, why city names will no more seem effective in the titles, how can a specific keyword in your business name help improve your ranking and why Toolbar PageRank is important.
Here is a detailed report of the study that portrays the ways of prioritizing your investments in “local SEO” especially for Google My Business:
- Links are the primary and the most important “online optimization tool” that separates one business from the other, even when it is about ranking in Google My Business. The data highlights that Citation flow, Trust Flow, AC ranks are few of the “top10 link metrics”.
- When we are talking about engagement, keyword usage still matters a lot on the Web Pages.
- At this point, the citation is nothing more than a commodity. Hence, in a competitive market and for competitive searches, they prove to be a poor distinguishes between businesses.
- GMB signals are showing strong results for ordinal variables like profile views and Google reviews. Having owner verified reviews and photographs can help you get positive GMB performance.
- Organic algorithms influence the Google My Business rank report a lot. Data proves that having a keyword in the name of the business is the 2nd most important factor to rank business on the search engine. In fact, it saw that if you have keywords in your business name that your business will rank at least 1. 5 spots per data.
