3 Crucial Junctures in Search Engine Optimization

Search engine optimization (SEO) which has come out as one of the most popular and effective online marketing strategies come with an exuberant history. There are many people who do not see much scope in the SEO industry and consider it to be tedious but those who are associated with it knows that it is not truthful. It can have a massive impact on the running of a brand or business organization. Thus it is definitely one of the most intriguing things in today’s world.

Following are the 3 crucial moments that had left a significant impact on the SEO sphere and on everybody owning a website listed with Google:

1. The Google Florida Update: It brought a transformation in the search engine’s algorithm around the year 2003. The update was the biggest thing for those who wanted to control search engine rankings though there have been several updates before that.

It came into the scene after prominent SEO strategies like Keyword Stuffing. Once the update took place many websites lost their search engine ranks due to which businesses lost their traffic and also experienced huge losses. Through this update, Google clarified those who will not abide by their guidelines their websites will be in danger.

2. The Panda/Farmer Update: It was the update that had a substantial impact on SEO after the Google Florida. It brought about a 12% change in the search results. It springs up first on 23rd February 2011 and in a few months it has turned out to be a big headache for the website as they had lost more than 50% of their traffic.

The main targets were the websites owning weak content. Suppose those who own several short posts on different topics and had no comprehensive themes, they fall into the trap at once.

3. The Penguin Update: It was the update really tough time to the thorough SEO professionals. It came as a blow on 24th April 2012 for the websites which set up too many links connecting to them mainly the corrupt ones which had an impact on 3.1% of the English queries.

It hit the market several times but there was no update from 10th December 2014 to September 2016 due to which websites went through a dull phase of about 2 years suffering losses in businesses.

Though Search Engine Optimization has got a rich history behind the above mentioned 3 Google Updates were out of the ordinary and thus worth mentioning.

Tips to Improve Your Local Seo Rankings

Prioritizing your Local SEO has become one of the most challenging tasks. Today, marketers should not only worry about their traditional SEO process but also their local SEO signals like customer reviews, citations, Google My Business etc.

The quick guide for Local SEO states that there are more than 100 factors for almost 30,000 businesses that can influence the search engine rank for your business. It also states how can backlinks affect the “local pack rankings”, why city names will no more seem effective in the titles, how can a specific keyword in your business name help improve your ranking and why Toolbar PageRank is important.

Here is a detailed report of the study that portrays the ways of prioritizing your investments in “local SEO” especially for Google My Business:

• Links are the primary and the most important “online optimization tool” that separates one business from the other, even when it is about ranking in Google My Business. The data highlights that Citation flow, Trust Flow, AC ranks are few of the “top10 link metrics”.

• When we are talking about engagement, keyword usage still matters a lot on the Web Pages.

• At this point, the citation is nothing more than a commodity. Hence, in a competitive market and for competitive searches, they prove to be a poor distinguishes between businesses.

• GMB signals are showing strong results for ordinal variables like profile views and Google reviews. Having owner verified reviews and photographs can help you get positive GMB performance.

• Organic algorithms influence the Google My Business rank report a lot. Data proves that having a keyword in the name of the business is the 2nd most important factor to rank business on the search engine. In fact, it saw that if you have keywords in your business name that your business will rank at least 1. 5 spots per data.

4 Game Changing Local SEO Tips for 2016

If you own a company with customers mostly in your local area, then optimizing your website locally becomes one of your essential requisites. Local SEO is a web page optimization process, which helps people of your area or your targeted audience find you on search engines( which is mostly Google).

Having a proper local SEO strategy is important because most of your B2C and B2B customers nowadays depends on the internet to get relevant information, before making any decision. Google isn’t only a search engine anymore, it now plays a significant role in the digital economy.

Responsive Websites or Nothing:

Having mobile-friendly devices is no more optional, it’s now compulsory. Searching from mobile devices has already exceeded that of laptop and desktops. In fact, mobile friendliness of a website has now been included as a ranking factor by Google.

A great mobile experience is equivalent to more revenue income and more conversion. Mobile allows a way more convenient experience for the users. It keeps you logged in every time and even when you are not using it, it keeps you in touch through notifications. So, your first tips for local SEO 2016 should be, creating mobile-friendly websites, which provides a user with a great experience.

Voice Search To Replace Type- Searching:

The white search box is now to get replaced with the voice searching, which is equality in demand if compared with mobile searching. People nowadays are leaning more towards voice search and are using it extensively to locate a business, find products etc. Some people are also using this feature for multitasking as well. It’s fast and a much convenient when you are in hurry. So, either way, this feature is trending and if you want a better response from your customers, you have to optimize your website accordingly.

Direct Data- An important aspect of Local SEO:

Direct data on SERP has signified that companies looking forward to better rank reports must provide detailed information about them and their company. Direct data is basically a data that appears on search engine data with business listings. For eg: search results for restaurants often come with detailed information like their location, price, phone number, direction etc. extra data enhances the visibility of a site, which is actually very much needed for local SEO.

Excellent Customer Experience:

Though the decision of a potential customer cannot be influenced specifically, with local SEO you can influence the total experience of a website, which determines a customer's decision.

These were the 4 game-changing tips for local SEO in 2016. The list doesn’t end here, there are various other ways as well, which you can incorporate in your website for excellent local SEO results.

How Can Search Engine Marketing Help Business Gain Success?

Before discussing SEM, one should know what it is. SEM or Search Engine Marketing is basically an action, deliberately taken by a business owner for enhancing the visibility of his business or brand on the internet. Branding or carefully positioning of your business can promote your website extensively on social media, which is mostly done by incorporating an SEM campaign for your business.

Two of the most basic benefits- firstly, this is the most cost-effective way to promote your business and secondly, the ads are served to your targeted audience only when they are looking for it.

Your Ads always reach your audiences on time:

Search Engine Marketing helps you to enhance your website traffic and makes your ad get noticed by numerous people, especially your targeted audience. The best thing about this process is that it serves your ads to your customers only when they are looking for it. The advertisements are targeted and hence, you will only be paying when your audience clicks on it.

Takes very less time to get started:

SEM isn’t a time-consuming process, which states that you can implement it anytime in your business. Yes, you will have to wait for a little for getting the best result. But that’s OK because the outcome is excellent and would stay for long if you continue the process. Because it takes time, you can keep modifying your marketing strategy according to the reactions of your audience.

It's Measurable:

There are various tools available in the market, which you can use for tracking the response of your audience. These tools can also provide you with an in-depth analysis of your campaign. It basically boosts your energy and gives you the power to alter things that you feel are annoying your audience and forcing them to repel your website. This is best because it allows you to keep your business organized and gives you a clear insight into your marketing strategy.

SEM is beneficial in multiple ways and the above-mentioned points are just a few of them. If you really want to know how this process can help, then don’t waste your time, just implement it in your business.