Search engine optimization (SEO) which has come out as one of the most popular and effective online marketing strategies come with an exuberant history. There are many people who do not see much scope in the SEO industry and consider it to be tedious but those who are associated with it knows that it is not truthful. It can have a massive impact on the running of a brand or business organization. Thus it is definitely one of the most intriguing things in today’s world.
Following are the 3 crucial moments that had left a significant impact on the SEO sphere and on everybody owning a website listed with Google:
- The Google Florida Update: It brought a transformation in the search engine’s algorithm around the year 2003. The update was the biggest thing for those who wanted to control search engine rankings though there have been several updates before that.
It came into the scene after prominent SEO strategies like Keyword Stuffing. Once the update took place many websites lost their search engine ranks due to which businesses lost their traffic and also experienced huge losses. Through this update, Google clarified those who will not abide by their guidelines their websites will be in danger.
- The Panda/Farmer Update: It was the update that had a substantial impact on SEO after the Google Florida. It brought about a 12% change in the search results. It springs up first on 23rd February 2011 and in a few months it has turned out to be a big headache for the website as they had lost more than 50% of their traffic.
The main targets were the websites owning weak content. Suppose those who own several short posts on different topics and had no comprehensive themes, they fall into the trap at once.
- The Penguin Update: It was the update really tough time to the thorough SEO professionals. It came as a blow on 24th April 2012 for the websites which set up too many links connecting to them mainly the corrupt ones which had an impact on 3.1% of the English queries.
It hit the market several times but there was no update from 10th December 2014 to September 2016 due to which websites went through a dull phase of about 2 years suffering losses in businesses.
Though Search Engine Optimization has got a rich history behind the above mentioned 3 Google Updates were out of the ordinary and thus worth mentioning.
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